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Corteiz x Nike's First-Ever Ad Features Jorja Smith as the Face of the Campaign

Daniel Ahn

Posted on March 19 2023

Corteiz x Nike's First-Ever Ad Features Jorja Smith as the Face of the Campaign
Image by Instagram/Jorja Smith
Corteiz and Nike have released their first-ever ad featuring British singer Jorja Smith to give a sneak peek of their upcoming collaboration. The ad, directed by Walid Labri, showcases the new Air Max 95, which is causing a frenzy among sneakerheads worldwide. The ad follows RTW reporters in different locations as they break the news of the collaboration, resulting in stock market crashes and fights over the last few remaining pairs.

The ad features other popular figures such as Manchester City footballer Phil Foden, British artist Slawn, and media personalities Joga TV and Fonejacker. It also sheds light on the growing resale culture in the fashion industry.

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