New SKIMS Campaign Features Ice Spice, Pinkpantheress, and Raye Star
Posted on May 01 2023
SKIMS Unveils New Shapewear Campaign Featuring Female Artists Ice Spice, Pinkpantheress, RAYE and Nessa Barrett
SKIMS has recently launched its latest shapewear campaign featuring four talented female artists, namely Ice Spice, Pinkpantheress, RAYE, and Nessa Barrett. The campaign showcases SKIMS' popular shapewear styles and reinforces the brand's message of inclusivity for every body type and occasion.
In a statement, SKIMS founder Kim Kardashian expressed her excitement for the next generation of SKIMS shapewear, which celebrates these amazing musical artists. The campaign highlights the diverse community of SKIMS and reflects the brand's commitment to inclusivity and representation.
The new campaign also marks Pinkpantheress' debut in the UK, who rose to fame through TikTok during the pandemic. The artist shared her enthusiasm for the shapewear collection, empowering her to try new clothes while feeling comfortable and secure. Meanwhile, Ice Spice and RAYE praised the brand for its inclusivity and confidence-boosting benefits.
SKIMS CEO Jens Grede explained that the new campaign's talent curation reflects how customers wear their shapewear today. SKIMS' bodysuits currently have a waitlist of over 1.5 million people, attributed in part to their viral status on TikTok.
The latest campaign represents SKIMS' most comprehensive offering of new shapewear silhouettes since its launch in 2019, including the "Everyday Sculpt Collection" and "Seamless Sculpt Collection," which consists of bralettes, thongs, and bodysuits, and eleven new cuts.