First-ever mascara to be launched by Kylie Cosmetics

Daniel Ahn

Posted on March 26 2023

First-ever mascara to be launched by Kylie Cosmetics

In 2014, Kylie Jenner entered the beauty industry with Kylie Cosmetics, which originally focused on its signature lip kits. Since then, the brand has expanded its offerings to include cheek, eye, and skincare products. The next addition to the makeup line is a mascara, as revealed by Jenner in an Instagram post.

The Kylash Volume mascara will be available starting from April 6, according to the post. The brand has released a series of stylish images featuring Kylie showcasing the upcoming mascara, with a focus on voluminous lashes and dark, mysterious silhouettes. Although details on the formula, packaging, and price of the Kylash mascara have not yet been revealed, it is expected to appeal to those who enjoy lengthening and volumizing mascaras.

Many fans are excited about the new launch and are hoping for the same dramatic lash effect that the KarJenner sisters are known for. Come April 6, shoppers will have the opportunity to try the new product for themselves.


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