Lucky Brand's Extended Sizing Will Offer More In-Store Size Options
Posted on March 10 2020
In recent years, brands like J.Crew and Madewell started adding plus size extensions to their existing ranges. Now, Lucky Brand's extended sizes are allowing the brand to have similar options. The brand's straight sizes will now offer up to a size 35. And it will no longer separate its extended and straight sizes online and in-stores.
As for pricing, the new sizes will be consistent with the cost of straight size options, bringing price parity to the brand at the same time as the size expansion.
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