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LV Archlight Sneaker Campaign Revealed by Louis Vuitton

Daniel Ahn

Posted on March 20 2023

LV Archlight Sneaker Campaign Revealed by Louis Vuitton
Image by Louis Vuitton
Louis Vuitton has recently released a sneak peek of the updated LV Archlight 2.0 sneaker, which pays tribute to its iconic design on its fifth anniversary. The campaign stars Jaden Smith, Chloë Grace, and Chinese soccer player Sam Li, showcasing the avant-garde silhouette reimagined with exciting fabrics, including rustic raffia, guipure lace, and a rubber platform outsole.

The LV Archlight, which was first introduced in 2018, features an oversized tongue and a curved rubber sole, creating a unique elevated shape. The design combines elements of moccasins, high boots, and desert boots, resulting in a slightly rugged aesthetic. The campaign portrays the shoe in various settings, highlighting its versatility and pastoral appeal.

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